This is a funny riff on how some already soggy new media tactics are sloshing through advertising agencies at the behest of desperate-to-catch-up consumer companies. It’s from a site called Advergirl, which is worth checking out.
By the way, I don’t think only advertising executives should read good advertising blogs like hers. Don’t be so silo’d! It’s part of being a literate person in our culture to understand the whys and wherefores of advertising.