“G-L-A-M-O-U-R-O-U-S”

fredcover.jpgBlogger and columnist James Lileks has cornered the market in digging up old display advertisements and other printed reminders of the best-forgotten. Readers in LA should not miss his parsing of the 1977 Frederick's of Hollywood catalogue, which used to be something only people in this city knew about.

Page after page after page of big hair, big zippers (or, as they call them "unzippers"), and copy written by a genius of sleaze and strategic capitalization.

DRAPE SHAPE Draped-and-shaped cowl neck adds fabulous FLATTERY to your bustline. Back-zipped TUNIC and pull-on flare PANTS in Chevacette Acetate knit.

CLING THING Cuddle your curves in a SUPER-SMOOTH clingy dress. Slight gather add extra emphasis. Slips on and OFF in an instant. Peach or mint polyester knit.

Most of the graphics are drawings, but almost every page has one photo of a woman with a humongous pile of hair on her head with one word next to it: "WIG!"

If you're my age, 1977 didn't seem like so long ago. But now I know for sure, it was a way way long time ago, because I don't remember meeting anyone in those clothes…maybe you had to be this guy.

(Thanks to Boing-Boing's Mark Frauenfelder.)

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