Which corporations are blogging?

Thanks to Paul Holmes by way of Andy Lark , here is a list of the Fortune 500 companies that, as of December 30th, had “active public blogs by company employees about the company and/or its products.

Amazon.com Inc.
Avaya Inc.
Cisco Systems, Inc.
Dell, Inc
Electronic Data Systems
Ford Motor Company
General Motors Corporation
Hewlett-Packard Company
International Business Machines
Microsoft Corporation
Motorola Inc
Oracle Corporation
Sprint
Sun Microsystems Inc.
Texas Instruments
The Boeing Company
Time Warner Inc.
Viacom International Inc

Kind of amazing. Technorati says 80,000 new blogs are created each day–one per second.  At least a few of them get read by someone other than the writer’s Mom. But only 18 of the nation’s 500 biggest corporations utilize this tool to publish their own content or to develop a community of users, consumers or stakeholders.

That will probably change.  But I must admit, it isn’t obvious how a corporation should utilize blogging. There are many angles; one size does not fit all. A quick glance at a few of these (go to the link, and you can find your way to the individual blogs), suggest the tool is not being optimized. I found a few good ideas, but undernourished in practice.  As trendy as blogging might be, we’re still at the dawn of this communications revolution.

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